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Product, Fintech, Content.

Pitch Decks Through Content Creation

Pitching out of the box.

A couple of days ago I was reading Fred Wilson USV blog, “Pitch Alternatives” there he mentions he reviews 20 pitch decks per day, and if there was any other alternative to the standard deck. I bet he has probably seen everything, from all forms and types of cold pitch deck emails.

In a world of fast digestible media such as voice, and video, pitching through text is arguably becoming something of the past. I argue this, because a pitch deck, in other words, using text as the medium, should be treated as the second act after getting the attention needed, mainly because it allows you to get into detail, go into the weeds of P&L, Costs, Roadmap, KPIs.

If we analyze a standard pitch deck, it would probably be structured in the following way:

  1. Idea: Concept - A product or Service with the objective of having an “impact” in the world.
  2. Why us: The team the rockstars
  3. Market: TAM - how big the blue ocean is.
  4. Roadmap: We are in X we need to get to Z
  5. The Dollars: To be Z we need money.

Appendix A, B, C,

I can imagine Fred Wilson after investing over 100+ companies receiving the same pitch deck format.

Therefore, if you want to get someone attention, why would you do the exact as everyone else?

If we take a step back, and we analyze the good old days, you wouldn’t just cold email that person, you would go to the building, wait until she finishes and then through voice, physical excitement and passion, you would elevator pitch them.

They would probably won’t listen to any word of what you said, but if you are enthusiastic enough then you can get their attention, and then if you have their attention, then send your pitch deck.

After two days I saw USV blog, the CEO of Patreon Jack Conte, did a brilliant pitch to Casey Neistat, Beme Co-Founder, Casey sold his company for $25MM to CNN, and has over 9Million subscribers.

Casey just started a new company called 368. Therefore Jack Conte wanted to partner up Patreon with 368; the goal was simple pitch Casey with enough excitement to grab 15 minutes of his time to discuss a business model for 368

For the last year, I’ve immerse myself on Youtube, Instagram, and other content media platforms such as Twitch. The leverage we have today is truly outstanding.

My biggest recommendation is to understand how attention works, and the way your brand can grab it through content creation.

Now we can elevator-pitch from our computer to the other side of the world, to your customers, your stakeholders, or your investors.

And Fred Wilson is not the only one, check out Mark Suster Medium Post of Both Sides of the Table about Youtubers & Execs.

 

La habilidad más importante en tu vida

El skill que necesitas aprender en tu vida.

Desde hace 18 años que inicié mi carrera profesional, me di cuenta que existe una habilidad que no nos enseñan en la escuela. Dicha habilidad la apliqué en mis inicios como fotógrafo en Carlos n Charlies, (si ese chavo que llega contigo en Cancún y te toma una foto por 10x el precio con un marco de papel), después como abogado corporativo, asimismo cuando trabajé en la administración pública, y este es el skill que más uso hoy como Product Manager con un equipo en US & Latam en el mundo de las startups aquí en Londres.

Dicha habilidad aplica de arriba hacia abajo y de abajo hacia arriba, eso significa con tu manager o tu supervisor@ o tu como manager o líder de tu equipo.

Imagínate la habilidad de poder trabajar con quien quieras, como quieras, y hacia donde quieras. Así es. Lograr lo que quieres lograr, apalancando las habilidades de tu equipo, rodearte de gente más inteligente que tu, y crear una sinergia para lanzar un producto a mercado.

Me dirás, “Yubi, me estás prometiendo el cielo y la tierra” y te contesto, si así es, pero existe un precio, como todo en la vida, nada es gratis.

Dicha técnica, no es una técnica que naces con ella, pero conlleva práctica así como ir al gimnasio, tiene que tener practica deliberada para construir memoria muscular. Tengo 18 años practicando, y te puedo decir, que aún me falta mucho camino para recorrer, y mucho que trabajar.

Lo que tienes que aprender a hacer:

“Ten la valentia de ser humilde.”

Eso es todo, ”Be Brave To Be Humble” esa es mi frase, déjame te explico:

  1. Al ser humilde entenderás que existe mucho camino por recorrer, y mucho que aprender.
  2. Eso te obliga a no conformarte, solo que debes de seguir hacia adelante.
  3. Tendrás que dejar tu ego en el piso, y verás la manera de trabajar con las personas necesarias.
  4. Tendrás el coraje de aguantar y ver más allá de los chismes, golpes, y dramas laborales, te obligas a preguntar “¿Qué puedo aprender aquí?”
  5. El ser humilde, te regala un interés genuino en conocer más sobre las personas.

”Every man I meet is my superior in some way. In that, I learn from him - Ralph Waldo Emerson.

Cada persona que conoces sabrá algo que tu desconoces, y eso es un regalo. Una oportunidad que puedes aprovechar cada día.

Cuando entré a Paybook, 15+ desarrolladores, equipo de diseño y equipo de marketing, lo primero que hice como encargado de producto, fue sentarme 1:1 con todos, quería conocerlos.

Conocer quienes son, cuales son sus pasiones, sus drivers, sus motores que los empujan cada día. Les comenté que ellos son los “artistas” “the Doers” the “makers”, ellos son los que construyen cada línea de código del producto, y que tengo el interés completo de saber como llegaron a donde llegaron.

Al hacer esto abres una ventana para alinear las expectativas con las realidades. Es importante recordar que vivimos en un mundo de percepciones, y de subjetividades. Ten el interés de conocer a tu manager, o supervisor, ten claro ¿Cuáles son los incentivos? ¿Cómo mide los resultados? ¿Es percepción (estar en la oficina físicamente), o es a través de resultados? ¿Que tipo de resultados (1 pager vs un doc extenso)?

Solo recuerda el precio que tienes que pagar por esto es tu ego, hay veces (todavía me pasa hoy), cuando estoy en alguna reunión y digo esto es una pérdida de mi tiempo. Juntititis. Alguien quiere ayuda, y no tienen claro ni en que quiere que le ayude.

En esos momentos, pregúntate, madres, ya estoy aquí, ¿Qué puedo hacer para maximizar esto? ¿Qué puedo aprovechar? Trata de replantear el problema.

Si esto no es suficiente, te dejo mi checklist:

  1. Interésate en saber más sobre la otra persona;
  2. Sonríe;
  3. Acuérdate de su nombre, llámalo por su nombre;
  4. Aprende a escuchar;
  5. Haz preguntas de seguimiento;
  6. No pienses en que vas a decir, absorbe la información y profundiza con una pregunta;
  7. Haz que la persona se sienta importante.

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El Interés Compuesto de la Vida.

He who has a why to live can bear almost any how. - Friedrich Nietzsche

Ayer estaba leyendo un artículo excelente, llamado The Psychology of Money el artículo se enfoca en la conducta y los sesgos cognitivos sobre el dinero, pero toca un punto importante, el interés compuesto.

El interés compuesto, acorde a Investopedia es el:

...Interest calculated on the initial principal and also on the accumulated interest of previous periods of a deposit or loan.

Es decir, el Interés calculado sobre la suma de un capital principal y sus intereses acumulados.

Creo que sigue siendo confusa esta definición.

Un ejemplo, si tienes $1,000 pesos en una cuenta que nos da el 10% anual y los intereses los paga anualmente. ¿Cuánto dinero habrá en dos años? Varios dirán $1,200 pesos. Ya que primer año tenemos $100 de intereses (10%), y el segundo otros $100.

Sin embargo, si los intereses se depositan en la misma cuenta, en el segundo año tendremos capital $1,100, y el 10% ahora será 110. Dando, $1,210 pesos. Siendo esto el interés compuesto.

Si analizamos el ejemplo, es interés sobre interés, en la suma de un capital principal y sus intereses acumulados.

Albert Einstein decía que el interés compuesto es la mejor invención del hombre, la octava maravilla del mundo.

Y tiene toda la razón, déjame explicarte.

La Manifestación.

El interés compuesto se manifiesta en todas las áreas de tu vida. Es la fórmula necesaria para ganar en la vida, y quiero convencerte del porqué. Pongamos un ejemplo:

Digamos que quieres aprender a tocar la guitarra.

Te gusta mucho la guitarra, y practicas dos horas más o menos. Generando un total de 10 horas semanales.

Si lo pasamos a una ecuación, la manera más intuitiva de verlo sería:

2+2+2+2+2= 10 unidades de práctica deliberada.

No tenemos la costumbre de pensar de manera compuesta, observa la diferencia:

2x2x2x2x2 = 32 unidades de práctica deliberada.

Lo que sucede, es cuando hacemos algo por un periodo de tiempo suficiente generamos ganancias sobre el camino recorrido.

Existe una oportunidad para los que tienen una meta clara, son pacientes y disciplinados. La mayoría se aburre, cambian de proyecto, cambian de idea, en vez de aguantar lo que tiene que pasar para poder generar los intereses para ganar en la vida.

Ejemplos de Interés Compuesto

  1. Educación: Leer, debes de leer diario, cada libro es una capa, y el siguiente es otra capa, y la suma de capas construyen los cimientos de tus principios, morales, y valores.
  2. Ejercicio: Tienes que establecer una rutina, nada de estoy muy ocupado.
  3. Espíritu: Medita 20 minutos diarios, cada día verás como puedes enfocarte más, y generar claridad en los momentos difíciles.
  4. Trabajo: Consistencia y repetición es el tool más importante del éxito. Continua creando, construyendo, y lanzando ideas.
  5. Amor: Sal con alguien por un periodo de tiempo, aprender a amar, a ser amado, y ser honesto con la persona.

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing you can do is nothing.” — Theodore Roosevelt

Cada vez que aprendes una habilidad (tocar la guitarra, programar, escribir) siendo el “capital”, dicha habilidad se multiplica sobre “el interés” (siendo el esfuerzo y práctica).

De ti depende si quieres ser un amateur por falta de tiempo, consistencia y trabajo, o un profesional que acumula las ganancias por ponerse a trabajar.

Mis Libros Favoritos

Los Libros que recomiendo de Emprendimiento, Psicología, & Cultura. Es muy díficil poder decidir algo como favorito.

¿Cuál es tu película favorita?

Depende

Aquí es peor, ya que tengo la teoría que los libros llegan a ti cuando los necesitas, me ha sucedido que leo un libro y nada más no lo puedo comprender, o absorber. Meses o años después el mismo libro lo leo y digo “ah con razón”...

Puedes leer el mismo libro en varias etapas de tu vida, te darás cuenta que aunque es el mismo libro, no eres el mismo tu, y esto te una pespectiva más fresca al pasado.

Estos son mis libros que más recomiendo, mi proceso de selección fue, si me acuerdo ahorita que estoy escribiendo este post, es porque algo me dejó, si algo me dejó te diré abajo que fue.

  1. Thinking Fast & Slow: Mi Libro favorito - Un libro denso de como tomamos decisiones.
  2. Predictably Irrational Otro excelente libro sobre como funciona la conducta humana.
  3. Algorithms to Live By: The Computer Science of Human Decisions Este libro es una suma de técnicas para tomar mejores decisiones.
  4. How To Win Friends and Influence People El libro que te empuja a estar afuera y conocer a más gente.
  5. Originals: How Non-Conformist Move the World Cualquier persona que quiera empezar un proyecto debería leer este libro.
  6. Crushing It  Marketing en 2018, si quieres empezar un proyecto o negocio, este libro te ayudará a alcanzar nuevos canales.
  7. The Design of Everyday Things Si quieres hacer una app, una marca de ropa, cualquier producto, tienes que leer este libro.
  8. The Power of Habit Como cambiar tus acciones a hábitos para poder crecer.
  9. Sapiens: A Brief History of Humankind  La historia nos ayuda a no cometer los mismo errores, Sapiens es cultura pura.
  10. Homo Deus: Si lo vemos, ahora con el pasado, podemos tomar decisiones para el futuro, el mismo autor voltea las piezas dándole significado a lo que se viene en el futuro a nosotros como seres humanos y la tecnología.
  11. The Emperor of All Maladies Libro pesado, y fascinante! Es la historia de la batalla más larga y díficil que hemos tenido como seres humanos, la batalla del cancer.
  12. Meditations Uno de mis filósofos favoritos.
  13. The Daily Stoic Si quieres empezar el día motivado, e iniciar en el estoicismo, este es el libro.
  14. The 80/20 Principle El mejor para ser más productivo en tu vida, tu negocio y relaciones intrapersonales.
  15.  The Effective Executive El mejor libro para ser un buen manager.
  16. On the Shortness of Life
  17. Start with Why La mejor manera de como pones la visiones a tu marca.
  18. Lean Startup La base de desarrollo de producto.
  19. High Output Management: Sobre la cultura, y mejores prácticas para contruir y llevar una empresa.
  20. Crucial Conversations: Este libro me lo dio un ex manager, te lo recomiendo mucho para mejorar la manera de como controlas una discusión.
Recibe los artículos favoritos de Daniel Yubi , sobre viajes, finanzas, y técnología.

Como Leer Un libro a la Semana ha cambiado mi vida.

Siempre me ha gustado leer. Creo que no hay mejor manera de como aprender que por las experiencias y los errores de alguien más. Por eso leer es el camino más eficiente para crear nuevas habilidades, porque leer es estar dentro de la mente del autor, ver la cosas a su manera. Más lees, más puntos de vista agregas, y todo esta suma te obliga a ver la vida con nueva óptica.

Si el ser humano, Pedro, Yubi, o quien sea es la suma de las experiencias de su vida, que mejor poder agregar nuevas vivencias de una manera más eficiente a tu vida.

Mi proceso de lectura.

Para darte un poco de contexto, me gustaría explicarte mis raíces, mi background de porque leo lo que leo, y como agarré el hábito de leer en general.

Estudié Derecho, si así es, Licenciatura en Derecho, Juris, Jurisprudencia, usufructo y otras palabras rimbombantes. Atrás en mis juris days, tenía que leer libros grandes, gruesos, y de español que no es español. Recuerdo la primera vez que leí Garcia Maynez, después de 3 hojas dije ¿Qué está pasando?

via GIPHY

No había entendido ni una palabra.

Para escaparme de las palabras rimbombantes de jurisprudencia, decidí leer libros Non Fiction en inglés. Libros de negocios, startups, tecnología, toma de decisiones, lo que verdaderamente me apasionaba.

Mi teoría era que si separaba en mi mente Español = Leyes, Inglés = Business, esto me ayudaría a no interferir en lo que era exámenes, y trabajo. Agregando, que quizás y ver las cosas de una manera distinta al resto de los abogados.

Creo que vi las cosas tan diferente que me empujó a dejar la abogacía y hoy estar en el mundo Tech.

Una Nueva Etapa

El hábito de leer en inglés continuó, normalmente estaría leyendo 1 libro al mes, a veces pasarían días sin agarrar un libro. No era porque no quería sino porque no “tenía” tiempo.

Hasta que dije, ¿qué pasaría si leo 1 libro a la semana? Mi proceso mental fue el siguiente:

  • Acorde a los Behavioral Economist: si uno quiere crear hábitos, es más fácil crear reglas, lo ideal es que las reglas empujen a metas sencillas de hacer y que esto se conviertan en un hábito.

El claro ejemplo es, leer 30 minutos diarios, contra leer 20 libros al año. También poner reglas, motiva a que tu mente no tenga tanta carga mental en la toma de decisiones.

El ejemplo es: A) Voy a comer saludablemente o B) No voy a comer postres únicamente los sábados.

La opción A conlleva fricción ya que se tiene que establecer lo que es saludable, y es una idea abstracta, y B es una regla simple que te empuja a comer de manera saludable.

Aparte lo bello de B, a mi punto de visa es el tener una regla crea un default en las situaciones de hoy y en el futuro. Por lo tanto, te hace sentir que la decisión ya fue tomada.

  • Uno de los hábitos de Warren Buffet, Barack Obama, y Bill Gates es leer la mayor cantidad posible. Mi proceso fue, si ellos pueden leer, teniendo las agendas llenísimas, el estrés al por mayor, ¿Cómo un mortal como yo, no puedo hacer tiempo para leer?

Como Leer 1 Libro a la Semana

Al establecer mi regla // reto de leer un libro a la semana, significaría cambiar mis rutinas y recortar de otras cubetas para crear el tiempo de lectura. Mis tips y el sistema que utilicé fue:

  1. Recorté tiempo en el celular, si sumas el tiempo que checas Social Media, durante todo el día te da el tiempo para leer una buena hora.
  2. Leo en la mañana: Lo primero que hago al salirme de la cama es hacerme un té o café, y ponerme a leer, más o menos 35 minutos.
  3. Mi regla es ponerme a trabajar a las 9am, si me levanté tarde, ni modo ya no pude leer. Tienes que levantarte temprano si quieres leer más.
  4. Leo durante el día: Trato de agarro el tren, autobús, y llevarme el libro en la mano.
  5. Leo en la noche: Trato de dejar mi celular 1 hora antes de dormir, y agarrar mi libro y leer esa hora. Esto me ayuda a relajarme, y llevar la lectura a la almohada.
  6. Como y Leo: En vez de ver un video en Youtube, intento leer.
  7. Si estoy cansado, o aburrido, NO LEO, y veo Youtube. No sirve de nada si no te sientes estimulado, y no estas reteniendo lo que lees.
  8. Cuando veo que las palabras vuelan, y no entendí nada, me doy un break.
  9. Tomo notas: doblo las esquinas superiores de cada página que encontré algo interesante, también subrayo, y anoto al calce de las hojas.
  10. Si tengo (hago) el tiempo, paso mis notas a Bear App que es una app de notas.
  11. A veces para reforzar la retención escribo mini summaries aquí en medium, pero el tiempo no me da para escribir, leer, hablar, grabar, emprender y amar.
  12. Intento repetir en mi mente lo que acabo de leer, cuestionar al autor, absorber la idea general.
  13. Si algo o alguien me interrumpe, trato de regresar una hoja antes, o cuestionar lo que acabo de leer.
  14. Soy como el perro de UP, si me dices Squirrel, me distraigo y pierdo el hilo de las cosas.

Mi tip principal es lee porque lo disfrutas, hazlo de manera órganica, si el libro no te llena, cambia de libro, sáltate las hojas si el autor no llega al grano.

Leer es un medio, no es el fin. Si el medio es poder aprender algo nuevo, haz lo necesario para aprenderlo.

Yo no leo por distracción, por eso no leo novelas, para eso tengo netflix and chill.

Mis libros: favoritos.

Recibe los artículos favoritos de Daniel Yubi , sobre viajes, finanzas, y tecnología.

Think like an Engineer Book Summary

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by Guru Madhavan.

As a product manager, I’m always interested in learning new mental models, improve my thinking process, and be better at problem-solving skills.

Therefore, I bought the book Think like an Engineer: by Guru Madhavan, my expectations were high because one the best books I’ve read around the subject is Algorithms to Live By: The Computer Science of Human Decisions by Brian Christian & Tom Griffin.

The purpose of the post is to give you the main key points, summarized them, and help you decide if you should buy the book.

TL;DR

The key points around the book are:

  1. Modular Thinking: How do engineers manage big problems and convert them into small and simple solutions.
  2. Constraints: In launching a product is there a big gap between the reality and the idea? How can you foresee the restrictions and challenges?;
  3. Trade-Offs: Now that you understand the constraints, what are going to be the trade-offs? Design vs utility? Practical vs aesthetics.
  4. Prototyping & Feedback: There’s no value in the product if it doesn’t solve any user need. How would you prototype something fast enough to get customer feedback, and then iterate gain? The writer gives some stories on this subject.

The writer gives some stories on the above subject.

General Review of the Book

If you set the correct expectation for the book,  book is good. The author writes with excellent pacing, direct to the point, the engineer’s stories around the history of engineering are pretty impressive as general culture.

The caveat is that the book is not about how to think like an engineer, but engineering concepts co-related with stories of engineers, history of engineering, and how engineering has made drastic changes in our society.

Guru writes exceptionally well and with excellent clarity, but it doesn't fulfill the promise of the title.

Therefore, here you have my book notes.

2 Invisible Brides & Mixing and Matching.

Nothing is stationary and everything is linked.

According to the book author, the engineering mind has three properties, all based on modular thinking. First, let’s talk about modular reasoning.

As a note, the author uses Modular Systems Thinking as the whole framework, but I believe it should be split, let me elaborate. Modular Systems Thinking is a useful framework that pushes you from systematic thinking to modular thinking.

Thinking in systems means that you can deconstruct a problem into modules, and then reconstruct, in other words putting everything back together.

This will allow you to understand the challenges “per module” and making it easier to solve the bigger problem.

I believe thinking in systems is more of a linear, top-down approach, or bottom-up approach, but Modular thinking is the next step after the systematic thinking; now that you have the modules, how are they link to the real world? In other words with the actual user.

How can you recycle such “modules” for optimizing any other side of the business or product?

Is there any cannibalization around the problem, product, or feature you are trying to tackle?

To illustrate this I'll use two analogies:

For Product Managers: Epics to user stories to acceptance criteria are the equal of systematic thinking.

From an architecture perspective, an excellent visual example here would be a monolithic architecture(An application that all the components are combined in a single program and platform) as the systemic thinking, to modular thinking which would be more of a microservices architecture.

Three Properties of Thinking as an Engineer

1. The ability to see structure where there's nothing apparent.

To have a structure involves considering all the elements of the systems that are linked in logic, time, sequence and function .

The author offers great questions to establish a structure for a solving a problem.

  • What are you trying to do? Articulate your objectives using absolutely no jargon.
  • How is it done today, and what are the limits of current practice?
  • What's new in your approach and why do you think it will be successful?
  • Who cares? If you're successful, what difference will it make?
  • What are the risks and the payoffs?
  • How much will it cost? How long will it take?
  • What are the midterm and final “exams” to check for success?

 

2. Designing under constraints

Just as chefs can taste the flavors, combine them, and knowing what, when and how to mix them with even a bite of food.

That’s how an engineer works with constraints, she understands that :

Any real-world scenario has constraints that make or break our performance potential.

An interesting statement by Guru was the following:

i) engineers are expected to produce the best possible results under the given conditions, and ii) time constraints, a deadline for example on engineers will fuel creativity and resourcefulness, just as financial constraints.

I love both statements, but I believe that is a human nature, a great designer, or a great architect would be expected to produce the best possible results under the given conditions, being time, or financial constraints.

3. Trade-Offs

This is a by-product of the constraints, a great engineer should understand the quid pro quos in relation to the solution and it's alternatives.

The design priorities and resource allocation will depend on the modular thinking + constraints to understand what will be sacrificed on solving the problem.

Examples could be: Technical debt aesthetics vs utility, reducing costs for weight or dimensions, money, deadline, etc.

My last notes & quotes are the following:

Science, philosophy, and religion may well be in the business of pursuing truth as it looks to them but engineering is at the center of producing utility under constraints.

If the core of science is discovery, then the essence of engineering is creation.

Knowledge for the sake of knowledge has its role but practical reality shapes social progress.

A technology is effective only if it enhances the user’s value and experience.

It’s really about shadowing the people because ultimately for anything to be successful, it has to be user-centered.”

 

Hopefully, this will give you an insight of the book, I think there's a lot to learn, and if you go with the expectation of understanding different engineering anecdotes, and engineering concepts this book is great.

You can get it here.

Daniel Yubi.

How to Achieve Your Resolutions in 2018

The 1st week of 2018 already passed and you have many ideas, many things you want to accomplish. Treat your goals and life objectives as starting a diet. Think of it like this; there’s no diet for everyone, what works for me won’t work for you. You must do it à la carte. Pick and choose what works better for you and keep improving yourself.

Writing NYE resolutions is a fit all diet so to speak. There’s no system or framework to help achieve your goal and even though NYE resolutions are well-intentioned but rarely get accomplished is because they are:

  1. Unmeasurable;
  2. Intangible; and
  3. Without any deadline.

Good examples of these are:

  1. Be a better person,
  2. Lose Weight
  3. Get Organized
  4. Get in Shape
  5. Earn more money
  6. Watch less TV
  7. Read More.
  8. And the list continues.1

Image

“What’s “Better,” What is “More,” What is “less”?” What does it in mean to be in Shape? Or to be organized?

So, if you want to achieve something this is the system I use, this is a mix of OKRs//KPIS and Shane Parrish from Farnam Street.

Pre-Planning

We will call Pre-Production as the process before executing your resolutions. Items you need: A notebook or any application for making notes, I prefer Trello or Alternote.

  1. On a (preferably) Sunday go to your favorite coffee shop — Important Get out of your house. Try to be in a place you feel comfortable enough, but not too comfortable to get distracted. Treat yourself with a kickass coffee, or a glass of wine.
  2. In your whatever format your prefer (Evernote, Trello, Notebook), write down what would you like to achieve into three big buckets: Personal, Relationships and Work. Put them down on the right side of your notebook. This will be our north star per bucket.
  3. Then write a simple task that you want to achieve THAT COMING WEEK towards that North-Star.
  • Try to be as specific and measurable as you can be, for example:
    • “Be a better friend” = Call an old acquaintance 1 a day.
    • Write 500 words a day;
    • Read 10 minutes;
    • Write down the Index of that book you want to write.

That’s it. Now let’s go and try to achieve all of them.

EXAMPLE BOARD

Sprint Goals

During the week try to critically evaluate, why, how and what is happening on each of the tasks you were eager to achieve. The next Sunday you will go back to the same location with the same items, but now you will bring a calendar.

  1. Evaluate what did you not achieve. What was achieved but not as expected? Here you must review resources allocations. Question yourself where is your time going in each bucket.
  2. Identify the tasks your still want to achieve for the coming week. Sometimes the practice breaks the theory.
  3. Now you will plan your week again, but you will put specific deadlines//bucket of times. You know how flexible or rigid you want to be, so add the items to your physical calendar or google calendar.

Post-Planning

If you did this for two weeks straight, you would potentially have an idea of what are your weaknesses and strengths on the items you want to accomplish.

Now plan your week/month/year, and allocate resources between buckets. Remember success is in the things you stop doing. Assertively review what items consume a lot of your time. Identify them, cut them out and then move the time towards something that makes you better.

 

Resolutions

What should you focus on?

If you don’t know what you want vs. what you don’t want, use the Regret Minimization Framework by Jeff Bezos. Bezos says:

“I wanted to project myself forward to age 80 and say, “Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.” I knew that when I was 80, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the Internet that I thought was going to be a huge deal. I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day, and so when I thought about it that way it was an incredibly easy decision.”

What would you regret tomorrow?

Be Bold

Do things that matter, happy 2018.

Hasta la próxima,

Daniel Yubi.

  1. A quick google search shows the best NYE resolutions - This article was shared 18k times.

5 Life-Changing Books I read in 2017 and books to read in 2018

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I read because I think is the easiest way to get smarter and grow through someone else experience. “Men who have made these discoveries before us are not our masters, but our guides” - Seneca

Every year I publish my favorite books, and this year is no exception. I really enjoyed the following 5 books. And I’m really looking forward 2018, and keep these learnings through the rest of the year. I will read 40 books this 2018.

1. A book about Enlightenment - The truth around life and nature.

Siddhartha by Hermann Hesse

“I have always believed, and I still believe, that whatever good or bad fortune may come our way we can always give it meaning and transform it into something of value.”

“What could I say to you that would be of value, except that perhaps you seek too much, that as a result of your seeking you cannot find.” 

2. A book of tools to live by! Dense, not easy to read, but profound knowledge on how to tackle any problem.

Algorithms to Live By: The ComputerThe Computer Science of Human Decisions by Brian Christian & Tom Griffiths

”To try and fail is at least to learn; to fill to try is to suffer the inestimable loss of what might have been.”

while ( ! (succeed = try ( ) ) ) ;

3 Pick and Choose anything you want to improve your life. From health, wealth, to knowledge.

Tools of Titans: The Tactics, Routines and Habits of Billionaires, Icons and World-Class Performers by Timothy Ferris.

“The most important trick to be happy is to realize that happiness is a choice that you make and a skill that you develop. You choose to be happy, and then you work at it. It’s just like building muscles.” 

If you’re looking for a formula for greatness, the closest we’ll ever get, I think, is this: Consistency driven by a deep love of the work.

“The big question I ask is, “When I had the opportunity did I choose courage over comfort?”

4 The best book to reflect on the everyday life.

The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living  by Ryan Holiday

”Be as you wish to seem.” Socrates

Progress is not achieved by luck or accidental but by working on yourself daily.” Epictetus

“Our life is what our thoughts make it.” Marcus Aurelius

5 A Kick-Ass Guide to become the ultimate manager and leader in business. (Foundations of Product Management)

High Output Management by Andrew S. Grove

Remember too that your time is your one finite resource, and when you say “yes” to one thing you are inevitably saying “no” to another.”

“As a middle manager, you are in effect a chief executive of an organization yourself….As a micro CEO, you can improve your own and your group’s performance and productivity, whether or not the rest of the company follows suit.”

This is my list of what I’m planning to read in 2018:

  1. Principles by Ray Dalio
  2. Option B by Sheryl Sanberg & Adam Grant
  3. Tribe of Mentors: Short Life Advice from the Best in the World by Tim Ferris
  4. The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox
  5. Peak: Secrets from the New Science of Expertise by Anders Ericsson
  6. A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing by Burton G.
  7. The Intelligent Investor: The Definitive Book on Value Investing by Benjamin Graham
  8. The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
  9. Ego Is the Enemy by Ryan Holiday

What to expect in 2018

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My 1st prediction test. I do it because I think it will be interesting to see this post in 2019 and see what did happen and what didn’t. Yesterday I reviewed my 2017 year, so I’m aiming to review the past and my view of the future. This 2018 prediction is not science // researched based, or anything like that, just high-level opinions of the subjects I’m passionate about.

If you are interested to know how an actual Superforecast should be done, you must read: SUPERFORCASTING

Here it goes:

  1. Will the bitcoin bubble explode? I believe the cryptocurrency represents a movement, and bitcoin is just the representation of this.
  • I expect BTC price to continue to grow, there’s a lot of VCs, and big firms just trying to jump into the roller coaster, so prices will still go up.
  • I believe the actual value is on Ethereum//Blockchain; I expect technology scalability to double this year, mainly for transactions and financial purposes.
  1. Will the Mexican Startup Ecosystem join the Crypto Movement? This is something I struggle to answer. I hope so, even my non-techie friends know about bitcoin, but the value is on Blockchain and decentralized systems, I expect more startups join the movement, but I feel it will take time for that
  2. Will the tech power continue to be centralized? The internet oligopoly (“FANG” - Facebook Amazon, Apple, Netflix, and Google) owns our lives in everything we do, & watch. I believe they will continue, but the industry is starting to realize this.
  3. The Rise of Augmented Reality and Virtual Reality: 2018 will be the AR // VR year, iOS 11 is out, ARKIT is out, hardware and software are ready, the market is mature, Oculus Go & Magic Leap will be released in 2018.
  4. Will Mexico improve the Fintech Law? Yes. It must.
  5. Will UBER have a successful year? I believe it won’t, last year was crazy in the media, and competition is getting higher.
  6. Will Mexico have a PAN//PRI President? I don’t think so, I believe it will be an independent, or a minority convincing a majority.
  7. Will we see more gender diversity in Tech? Yes, and it must. Not only in tech but in other industries, the #MeToo campaign will continue to rise.
  8. Will new environmental issues will come by 2018? YES. China is stopping importing recycled plastic. Plastic will be in this year’s headlines.
  9. Will we see Trump continuing as a president at the end of this year? I hope not.

See you in 2019!

Looking Back & Looking Forward

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Every year I’ve written down some version of my resolutions (more on that later), but something I believe I missed was to review:

What happened in my life this year?

If you review any action, event, or experience, it can help you improve by:

  1. Questioning yourself about better ways to do anything;
  2. Analyzing the reasoning behind that decision, What was the context? Who are you now vs “yesterday”;
  3. To be grateful for having another moment of breath for everything you’ve accomplished.

So this is it:

ON STARTUP // WORK

From Law 2 PM 2 Head of Product: 3 Years ago, I was a lawyer divorcing people. Last year I had the opportunity to be a Product Manager, but this year I was honored to become Head of Product at @Paybook from leading a team of 4-5, now I’m supporting over 15 people.

Favorite Product Management Books: Here

Idea 2 Product 2 Business: Oct 2016.- A friend tells me the “UBER for the Nightclub Industry” was an idea from a friend of his, and they needed a Product Guy. I was the 3rd to join Noble, we wrote the 1st PRD, no funding, all bootstrapped NobleApp is now live at 7+ Venues, at Wang the biggest theater in Boston, and at Royale the biggest nightclub in Boston. We launched June 2nd the iOS app and Bartender App (iPad), and now we have Android, and a sexy Webapp called NightGraph :)

Hospitality Business Book: here

Financial Social Media: What if you could be able to see your Local Government expenses with good UX? or from your favorite Non-Profit? This is still in “we-need-to-figure-it-out-how-to-make-it-scale” but we’ve launched an MVP Glass Social. Imagine bringing Fuerza Mexico donations, and being able to track all that money from and for the earthquake? Full-on Social Transparency.

Favorite Startup Books: here

Crypto Aggregation: What if you bring BTC and ETC into “Mexican” Mint? We are bringing Coinbase, Gemini, and Bitso into Glass; many things will come around this in 2018.

Local-e Thank you for everything! Local-e is a User Generated Content we launched (Mili, etc), and this year we decided to put it on hold, due to challenges of scale, profitability, and mainly focus. Miss you guys <3

100k+ FB Organic Growth: Even though we put it on hold, and shut down Local-e it was an amazing ride, Mili our Growth Leader managed to bring this to another level.

Favorite Growth Article: Here

ON TECHNOLOGY

Dashboards & Analytics Last year I was using Periscope Data a.k.a $1000USD a month and when you are bootstrapping that’s impossible. My top analytics tools to start cheap:

  1. Statsbot: Simple Google analytics to Slack what it was great was that you were able to connect for free to your DB, and run SQL queries and export them to Slack.
  2. Metabase: I will be forever in debt with Drew, Metabase is an open-source analytics, you can create unlimited dashboards, uffff such a beauty.

Favorite Analytics Book: Here

ICO & Tokenization I’ve immersed myself more into Crypto, now that I’m in London, I hope I learn way more.

If you want to learn about crypto check this out: Here

ON LIFE

London  We just moved to London, and I’m so stoked about it. Any suggestions?

Remote Work I've been working remotely for over a year now! Thanks to that we lived in Mexico City, travel around Cancun, and the main reason we moved to the UK.

Proud of my sister.

VLOGGING I started a Youtube Channel which is a pain in the ass to grow and keep high-quality content, but hey, I enjoy it so much! 

Music Roberto and I got paid to record a song haa, Crazy right You can listen to it here: Link

Travel Well it was a pretty amazing year!

LESSONS

The things I want to remember for 2018:

  1. Stop caring so much about what people think;
  2. Go back to the GYM, spending 80% of your time on your laptop looks cool on Medium but not on your belly;
  3. Meditate 10X;
  4. Give back to the community, everything you know is because of an open-source call online knowledge;
  5. Write more;
  6. Publish more;
  7. Be less perfectionist;
  8. Don’t drown your drone again; and
  9. Focus on making clear what parts of your day are within your control, what can you influence vs.the ones you can’t, you not only will be happier, but you will put yourself over the people who fight the unwinnable battle.

Thanks! :)

Daniel Yubi — Follow me on: Instagram

Fuerza Mexico: Nuestro País es Diferente.

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La Creación de Fuerza México.

Es 19 de Septiembre del 2017. Mi hermana estaba hablando con nuestra madre.

¿Cómo has estado? ¿Ya lista para graduarte? ¿ Qué harás el resto de la semana?

Cuando en eso empezó el temblor, mientras la línea telefónica se sostenía, mi hermana podia saber que mi madre estaba bien. Mi madre estaba en el Aeropuerto Internacional de la Ciudad de México. Mi hermana presenció lo que mi madre tuvo que presenciar en vida real.

Mientras tanto, Connie y yo estabamos en Cancún, como cualquier día de la semana yendo por pendientes al Súper, en eso uno del equipo me escribe que no tiene Luz por lo tanto se tiene que desconectar, porque hubo un terromoto y luego otro. Trabajámos de manera remota por lo tanto dependemos del internet.

"Hey Love I think there was an earthquake in CDMX." 

Justo en eso llamadas de mi papá, de mi hermana y de mi tio, diciendo que hablaron con mi mamá y que está bien que mi hermana estaba en el teléfono con ella.

Empiezo a preguntar en grupos de What's app si está bien la gente allá, y el primer video llega. Un edificio entero se cae, gente gritando. Caos total.

El Crecimiento de Fuerza México

Más llamadas, más mensajes, y más estamos bien pero tenemos que seguir adelante.

Afortunadamente y desgraciadamente el crecimiento de lo que pasó en la CDMX nos tocó a través de redes sociales, y con la voz de nuestros amigos y familiares. Connie y yo vivímos 2 años en la Ciudad de México y nunca nos tocó nada, esa es la parte de la fortuna. Del otro lado, mucha gente estaba afuera ayudando, verdaderamente apoyando a que México se pusiera de pie.

Si no estás en la CDMX, la única manera que puedes ayudar es donando y medio coordinando sin saber que es lo que está pasando allá afuera. Se siente una impotencia de no poder estar entregando más como todos los que están verdaderamente rescatando gente.

Quizás no pueda estar físicamente allá, pero hice un video para recordárnos como México es nuestro país es un país diferente, y aunque nuestras raices nuestra cultura es diferente. En momentos de dificultad México es uno mismo.

Proceso del Video

  • 5 Horas de Edición;
  • 130+Gbs de footage;
  • 5 Camaras: A7rii, Nikon D750, GoPro 4, GoPro 5, Dji Mavic Pro Drone;
  • Color Grading con mis Presets;
  • Final Cut; &
  • 3 Años de Footage.

Checa mi Pro vs Amateurs eBook & Sígueme en Instagram

Daniel Yubi

Daniel Yubi

iOS 11: Novedades, Lo bueno, y lo excelente!

Usando iOS 11 iPhone & iPad Pro

Hace un par de semanas salieron los nuevos iPhones y como ya están listos para estar afuera! Es necesario tener el nuevo iOS 11, el cual cambia completamente el diseño de lo que es el iPhone y el iPad Pro.

Los cambios fuertes son hacia el UI que es el User Interface busca algo más minimalista, limpio y con mucho espacio.

Instalando iOS 11

Ayer y hoy sino lo has hecho, podrás irte a actualización de Software, normalmente te saldrá una notificación, pero como no quieren romper los servidores de apple, sino te ha llegado la notificación, es necesario que vayas y lo hagas manualmente.

Es decir si tienes mucha prisa y aún no ves la notificación, manualmente la puedes encotnrar. Ve a Ajustes > General > Actualización software.

Como instalar i

IMPORTANTE

Antes de actualizar haz un backup de toda tu información, esto lo puedes hacer directamente con tu mac o pc y te permite guardar tu información, o si usas iCloud todo debería de estar correctamente guardado.

¿Debería de actualizar hoy o no?

Como iOS 11.0 es la primera iteración de sistema operativo, yo recomendaría que no, ya que a veces el primer lanzamiento viene con muchos bugs.🐛

No es siempre súper estable, de hecho en mi actualización no tuve señal como por 5-6 minutos, y lo sentí lento al principio.

Otra de las razones es que los developers van agregándo y actualizándo las apps poco a poco, solo aplicaciones grandes como Facebook y What's app (que son los mismos), actualizan las cosas antes del iOS, por lo tanto ciertas apps podrían estar un poco shaky.

Lo Bello del iOS

Entremos a lo bueno, el cambio como lo comenté es mucho más enfocado a mejorar los gráficos (UI) y también la experiencia del usuario (UX). El cambio más fuerte que observaremos es el del Control Center.

El Control Center

El nuevo iOS 11 tiene un Control Center que te permite hacerlo a tu manera, ve Settings > Control Center > Customize Controls.

Ahí puedes agregar poner, quitar, mover lo que quieras! Si tienes iPhone 6s para arriba, muchos de los widgets (los icónos dentro del Control Center), pueden usarse con 3d touch, en el cual presiones con más fuerza y salen más opciones, en el caso que no tengas 3D, si lo mantienes presionado podrás ver las demás opciones.

Mis Features Favoritos

Existen demasiados features nuevos, pero para mi los features más importantes son:

1. Grabar tu Pantalla: Si agregan el Screen Recording al centro de control, ahora podrán grabar lo que está pasando en su pantalla. Esto es importante para mi ya que yo pruebdo y hado QA ("Quality Assurance") con los developers. Antes tenías que conectar tú iPhone a la mac para grabar.

Screen Recording

2. Screenshots: También, en relación a lo de arriba, cada vez que haces un screenshot podrás ver que puedes agregar notas, rayar, poner lo que quieres y compartirlo sin tener que guardar el screenshot siempre. Antes tenía que hacer screenshot entrar a photos y luego mandar la imagen al developer.

3. Files: Este feature aún y que funciona perfectamente en el iPhone con el iOS 11, tiene mucho mayor potencial en el iPad Pro. Básicamente es un contenedor o folder para tus archivos de Dropbox, Drive, o iCloud.

4. Multi-Tasking: WOhoooo iPad Pro ya casi puede ser una Lap! Ahora puedes copiar y pegar lo que quieras hacia donde sea.

Los demás Features del iOS 11

El resto de Features que vale la pena mencionar son:

  1. ✌️ Realidad Aumentada("AR"): Ahora con el AR kit apps como mapas podrán usar AR, como Pokemón Go, pero más cool;
  2. 🚗 Conducir sin Distracciones: El iPhone percibe movimiento del carro y hace un prompt de not disturbed;
  3. 👨‍💻 Rediseño de la App Store: Más cool, más limpio;

  4. 👋 Teclado para una Mano: El teclado se acomoda zurdo o diestra, para escribir con una mano;

  5. 📸 Editar Live Photos pero con Rebote, Larga exposición: Si tienes iPhone 6s para arriba puedes cambiar el efecto del Live Photo
  6. 🤳 Escanear QA de manera Nativa: No tienes que bajar otra app para usar códigos de QR;
  7. 📃 Anotar en PDFs; Ráyale a esos PDF
  8. 🆘 Activar Modo Emergencias: En la sección de ajustes puedes agregar los números de emergencia; si haces 5 veces tap el botón de bloqueo lo verás;
  9. 👋 Eliminar Apps Automáticamente: Puedes ahora de manera automática eliminar apps que ya no uses para liberar el espacio;
  10. 📽 Guardar GIFS en Fotos: Ahora Apple si contempla GIFS como un formato para guardar imágenes;
  11. 🐦 Bye Facebook & Twitter: Las dos apps ya no son nativas dentro de tu iPhone;
  12. 📴 Apagar desde Ajustes: Típico que el botón de bloqueo no funciona, bueno lo puedes apagar desde ajustes;
  13. ⏱ Temporizador con Segundos: Ahora puedes elegir segundos para ser más exácto;
  14. 🔦 Intensidad de la Linterna: Subir o bajar la luz de la linterna;
  15. 📶 Compartir contraseña de Wifi: Ya no batalles, solo copia la contraseña del Wifi con tus amigos y listo.

Si quieres puedes ver la versión en video de todo lo anterior, y mi  ipinión y de lo que pienso del nuevo iOS 11

 

Sígueme en Instagram

Daniel Yubi

Daniel Yubi

Como ser productivo con Trello App para Mac

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Trello acaba de lanzar una App para Mac! Un Desktop App

Si quieres ser una persona productiva, probablemente buscas diferentes maneras de organizar tus tareas y tus Todos. Por eso mismo estoy emocionado que Trello sacó su app para el escritorio. Trello lanzó App para Mac y para Windows!

El tener Trello Desktop App te ayudará a tener las cosas mucho más a la mano sin tenerte que meter a Chrome, Safari, o cualquier navegador.

Como empezar!

Los pasos para arrancar tu cuenta en Trello y ser un Trello Rockstar 🎸 son los siguientes:

1.- Crea tu cuenta: Antes que nada debes de hacer tú cuenta en Trello si no haz hecho tu cuenta lo puedes hacer aquí:

[button text="Trello Account" url="https://trello.com/dyubi/recommend"]

2.- Baja App de TRELLO para tú Mac:  El proceso es muy sencillo, lo único que necesitas es un itunes account, o un apple account, y lo bajas directamente desde el app store, y listo!  Aquí te dejo el link

3.- Copia el Ejemplo: En mi video en Youtube hice un template de productividad en Trello con gusto puedes entrar y copiar el board para que arranques lo más rápido posible. De todos modos más abajo te explico como crear tú propio template! : )

Como Copiar Board Template Trello

Solo entra a este link

Copu

 

Debes de estar loggeado, y con tu cuenta entras al link y pones Copiar Board y te generará el mismo template y ya puedes cambiarle los títulos, y más detalles.

GTD Y Ser Productivo con Trello

Entremos a lo que nos importa. Ser más productivos usando Trello, y la app de Mac.

Trello funciona como un "Kanban Board". ¿Qué es un Kanban? Se que suena medio raro, pero Kanban es una técnica de inventarios inventado por Taiichi Ohno un ingeniero industrial en Toyota.

Para no volvernos locos, Kanban como lo dice que es una técnica de inventarios se estructura en Etapas por ejemplo

Etapa 1: Materiales

Etapa 2: Producción

Etapa 3: Distribución.

Trello así funciona son columnas en las cuales tu les pones títulos y le asignas tareas para saber en que estatus o etapa se encuentra dicha tarea.

 

Trello General Tempalte

 

Lo que recomiendo para tratar de ser lo más productivo posible es que esa "Etapa 1" siendo la primera columna sea lo más general posible, quizas todas las ideas que tengas sin importar lo que sea! Y así como vas avanzando de Izquierda a la derecha acomodas las tareas lo más específico posible, principalmente en Tiempo, Etapa, y detalle.

 

La Estructura en tu Board

La manera como yo acomodó normalmente mi Board es de la siguiente forma, este siendo de lo general a lo específico:

Título del Board - Esto por obvias razones define el objetivo del proyecto y en si el proyecto, y de ahí empezamos a dividir.

  1. Backlog - Ideas: Aquí todas tus ideas, siempre que tengas una idea solo agrégala ahí, no te enfoques en acomodar, solo agrega las ideas.
  2. Metricas & Goals: Como quisieras medir este proyecto? Cuales son los números que te empujan a ser mejor?
  3. Q1: De todas las ideas cuales son las que te quisieras enfocar ese Trimestre o periodo? Este puede ser Q1 o Mes 1 lo que sea
  4. Week: Trabájaremos en Semanas, únicamente establece lo que sabes que de manera exitoso lograrás acompletar esa semana.
  5. Current: Si empiezas a trabajar en algo, debes de mandárlo a Current, de Week -> Current, se disciplinado en esto para que puedas ver tu logs o tiempos de trabajo entre que empiezas algo y lo terminas.
  6. Done: Lo que termines de current lo pasas para acá!
  7. Waiting On: Si es un proyecto solo para ti, y hay pendientes de otras personas aquí los pones, por ejemplo, Diseñador mandar Gráficos - Lo pones en Waiting On, es un espacio de estacionamiento de pendientes de otras personas y cuando te lo entreguen los pasas a done.
  8. Santa Claus Backlog: Estas son ideas que están afuera de tu espacio, recurso, o tiempo, ideas muy grandes o locas para ahorita.

A cada carta puedes asignarle un miembro, ponerle fecha, deadlines, comentarios y sub taks, si quieres ver más a fondo chécate mi video en Youtube.

Desktop App

Todo lo que platicámos lo podemos hacer en el desktop App de Trello, pero lo que te va a ayudar mucho van a ser las notificaciones, y los shortcuts. Aquí te dejo los short cuts más importantes para que puedas ser más eficiente en Trello.

 

¿Estás interesado en saber más de Trello? Estoy pensando en hacer un Ebook para explicar a fondo como organizarte mejor, administrar tus tiempos y liderear a un equipo con Trello. Si estás interesado llena el formulario y con gusto me pongo a trabajar. 🤓


Puedes también ver mi versión en Video:

Sígueme en Instagram

Daniel Yubi

Daniel Yubi

5+ Diferencias entre un Profesional y un Amateur

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Entre un Profesional y un Aficionado

¿Por qué será que vemos a tanta gente excesivamente exitosa, amigos y familiares siendo mejores, y nosotros a veces ni podemos levantarnos el lunes?

Sin importar la carrera, oficio, o actividad, podemos observar que existe un hilo conector entre los que saben lo que hacen a.k.a los Pros, y los que a veces tienen talento, a veces sin medio buenos, pero siguen siendo amateurs.

Pero ¿Por qué?! ¿Por qué la mayoría de nosotros somos amateurs?

La respuesta, cómo cualquier tema de desarrollo personal, es complicado, multifacética, y es un estilo de vida, es un proceso de vida.

Si quiseras ver a fondo más de 15+ diferencias, ejemplos y herramientas sobre la diferencia entre un profesional y aficionado baja mi eBook:

Buy now

Uno de los aspectos más importantes, sino el más importante es el MINDSET - El Estado Mental de como observar la vida.

Entonces, veamos las diferencias, porque la verdad es que son muchas:

  1. Pro’s Saben que el éxito es un camino, un proceso, un largo viaje. Amateurs creen que con el primer aplauso se logró el cometido.
  2. Pro’s saben que el primer aplauso es solo el inicio. Amateurs sobre venden el primer esfuerzo.
  3. Amateurs presumen la intención; profesionales trabajan en silencio para que el éxito haga todo el ruido por ellos.
  4. Amateurs tienen una meta. Profesionales tienen una rutina.
  5. Amateurs se basan en talento. Profesionales en sudor, trabajo y esfuerzo.
  6. Amateurs se niegan al feedback, porque lo ven como una crítica personal. Profesionales saben que tienen puntos débiles y buscan feedback para crecer.
  7. Amateurs festejan por el rendimiento individual, el éxito individual del acto. Profesionales valoran consistencia. El progreso y crecimiento continuo.
  8. ..... Si quieres ver más diferencias chécate mi ebook.

Puede haber miles de diferencias, pero pueden ser asertivamente reducidas en dos cosas: Miedo & Realidad.

Miedo porque al final el sudor, trabajo, disciplina y aceptar tu propia responsabilidad es el único estilo de vida para ser profesional en lo que quieras.

Realidad es que a muchas veces somos inconsistentes, culpamos a otros, y no nos enfocamos en el largo plazo.

Antojitos Reflexivos

  • ¿En qué circunstancias te has encontrado comportando como un amateur en vez de un profesional?
  • ¿Qué te detiene? ¿Cuál la razón que no llegas a ser quien deseas ser?

Para más reflexiones baja mi Ebook:

Buy now

Sígueme en Instagram

Daniel Yubi

Daniel Yubi

Apple Lanza iPhone 8 y iPhone X detalles, y características!

Apple y el nuevo iPhone 8 y X

Apple oficialmente ha lanzado el esperado iPhone 8, Plus y iPhone X. Estos son la actualización completa y rediseñada del iPhone 7 y 7 Plus del año pasado. Como siempre, muestran un rendimiento mucho más rápido, procesadores mucho mejores, True Tone Display como el nuevo iPad Pro, y las cámaras han sido mejoradas!

Los Specs y las cosas buenas!

Los dos nuevos iPhones 8 y iPhone X tienen wireless charging, es decir sin problema puedes cargar tu celular sin tener que andar batallando con el cargador y los cables. También lo otro que puedo agregar antes de entrar a lo bueno bueno, es que el cristal ha sido completamente rediseñado para poder aguantar esos golpes cada vez que se nos cae el iPhone (5 pantallas hasta la fecha.) 😅

iPhone 8 Español

Features:

  1. A11 Bionic Chip: Es decir todo es más rápido;
  2. Six Core: Es decir ahora con más cores, más operaciones, y mucha más facilidad no nada más para multitasking pero Augmented Reality, Inteligencia Artificial etc;
  3. 64Gbs - 256Gbs: Solo dos opciones;
  4. Pantallas 8: iPhone 8 = 4.7-inch 1334 x 750 LCD;  8 Plus 5.5-inch full HD (1920 x 1080) LCD:
  5. Pantallas X: Aquí es donde está lo bueno, se implementa un full screen OLED, en el cual le llaman Super Retina Oled con una resolución arriba de 2436 x 1125 pixeles.
  6. HDR Video: Agregándo a lo anterior el iPhone X será el único iphone que podrá soportar video HDR, y un mejor contraste.

Features que me importan:

  1. Camera: 12MPs, y 7MP para esa selfie, lo vale la pena es que los dos tienen estabilizador en los lentes, el iPhone X tiene en los dos lentes, cuando en el iPhone 8 solo en 1.
  2. Lighting: Ahora no nada más puedes desenfocar el background, pero ahora puedes modelar la luz como si fueran luces de estudio, checa mi video en youtube para que veas el ejempo
  3. FaceID: El nuevo iPhone X no tiene touchID ahora tienes que desbloquear tu celular poniendo la cara hacia el iPhone X, ese desbloqueo no me importa mucho, pero la tecnología detrás de FaceID como será abierto para los developers, desenvolverá nuevas maneras de usar nuestros gestos para juegos, seguridad, y otras utilidades. Nada más hoy Snapchat & Instagram Stories aprovecharán de este nuevo modelado 3D.

PRECIO aka Dolor

iPhone 8: $699 USD, probablemente en México lo pondrán en $18,000.00 pesos por IVA, Dólar, y el I'm from México Tax, que es todo lo venden más caro aquí

iPhone 8 Plus: $899 USD, probablemente en México lo pondrán en $22,000.00 pesos.

iPhone X: $999 USD, probablemente en México lo pondrán en $27,000.00 pesos.

¿Entonces?! ¿Vale la Pena?

Yo tengo el iPhone 6, por lo tanto me saltaría 2 generaciones, y dos años de mejor y renovada tecnología, pero pasarse del iPhone 7 al 8, no le veo mucho valor, a menos que tengas unos cuentos 20miles de sobra!

Si quieres ver el update de como vi la conferencia de Apple y mi opinión en vivo, chécate mi video en Youtube estilo Vlog en español!

Sígueme en Instagram

Daniel YubiDaniel Yubi

A Simple Mind Trick to be Happier

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How dividing makes things easier to conquer.

The chief task in life is simply this: to identify and separate matter so that I can say clearly to myself which are externals and not under my control, and which have to do with the choices I actually control... - Epictetus, Discourses, 2.5.4-5

Sometimes we want to control everything; we want to be a perfectionist. We want to do everything ourselves because we think we do things better. Delegating is hard because for some it means losing control.

The biggest problem is not the over control, but to react and judge assuming we are the decision makers of the world. In other words, we respond as if we own any external factors that affect us, but there's a big difference between what we can change to what we can't change.

Do you have any influence?

A simple way to think about this is by asking: Do you have any influence over this?

Your flight was delayed because of the storm - Do you have any influence over this?

No matter how much you yell, you won't have any leverage in the weather.

You got turn down - Do you have any influence over this?

It depends. You can hustle, but if they don't really want you, you won't force them to like you.

The Uber is taking forever to arrive and you are later - Do you have any influence over this?

At that particular moment no. You should have prepared and order it with enough time.

Damn, I'm a short guy (I hated this when I was young) - Do I have any influence over this?

Nein.*

mind-to-be-happy

 

We spent our time and energy going around ourselves with these unchangeable events, actions, and objects. We get mad and frustrated by things that we can't change; we can only change they way we react to them.

By differentiating what we have influence and what we do not, will allow you to have a better piece of mind. In other words, reducing the number of f*cks you give to the world.

When my parents got divorced, I was mad about it, and I was angry by things, done by my dad, my mom, my sister and myself. I kept being disappointed by the breaking family I had for months, but I realize I can't change the past, but I can bend the future.

In the end, we cannot undo the choices that have been made in the past, nor to change the choices of outside events.

If you can focus on making clear what parts of your day are within your control, what can you influence vs. the ones you can't, you not only will be happier, but you will put yourself over the people who fight the unwinnable battle.

*It's funny Cesar one of my best friends (tall muscle guy) told me he envy me being short because I'm more approachable to people. (I think yeah, he could be a little bit intimidating sometimes.

Daniel Yubi

Daniel Yubi

Check out my top 5 books for 2017 so you can know my favorite books for 2017

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PRODUCT VS PROCESS - Product Development Process

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Is your product development process creating more problems than it’s solving?

Product Development Process: I’ve been in all types of startups from where there’s no product development process at all, to a startup that established a programming military machine as their go-to product process, and a startup where I implemented a product development process myself.

When product becomes a military procedure.

Something interesting is that each startup, each team, and each product is a new world. Even though each of them operates differently, there’s always something that joins them: The Process. Because even if you have no established process, at the end it’s ad hoc process or an on-demand one.

Building a product is a cross-functional endeavor, as PMs we must deal with everything and everyone, we are the ajonjolí de todos los moles.

The Product’s outcome is on the product manager, in other words, the product manager is ultimately responsible for the success or failure of a product, and I say no one and everyone, because, we PMs don’t have any authority over any of the people involved in the collective effort.

So we are no one’s boss, but at the end, if the product fails, it’s our responsibility; sounds like a Catch 22 to me. That’s why the Product Manager should always have a card up their sleeve: Process.

Process, in my point of view should be established into three areas:

  1. Communication;
  2. Autonomy; and
  3. Execution.

Let me explain with an example; many startups and product teams have adopted Objective and Key Results (“OKRs”): please read my article about OKRs if you don’t know what they are, and also so you can establish better NYE resolutions.

OKRs, are a great example of a process that establishes Communication, Autonomy, and Execution.

Let’s say a company’s main Goal aka Objective is to increase brand awareness, that would require a couple of key results; maybe improving the landing page, adding a product tour, increasing the signup funnel by xyz%, and so on.

What’s interesting about this example, is that you are i) communicating at the company or team level the main objective; but you leave ii) autonomy to the team of how to solve this, and how such iii) execution will be measured.

So any process, should follow such schema, unless you are reading this in Fort Bragg and you want to apply it with your squad, be my guest but demanding is not the same as communicating.

So moving back to Product Development Process, how do we establish certainty, replace chaos with order, in a such a fast changing world? Maybe a process that solved yesterday’s problems could block a team from developing tomorrow’s solutions.

To answer that, let’s begin with my dad used to tell me:

“Maybe you have no idea what do you want to do, but hell you know what you really don’t”

And damn he is right, we will focus another post on the how to establish a process, but let’s first check, what your process should not do to your team:

No No No Process Warnings

1.- It takes twice the planning & execution of the process, than the actual execution of the Product.

Sometimes it’s easy to underestimate the time and cost of executing a process with the product & Dev team. If the managers are asking for 1 Pagers, user flows, lowframes, high frames, wireframes, Mocks, PRD (product requirement doc), Postmortems, Sprint Planning, Mid-Sprint Review, costing, burn-down charts post this and that. You could get lost more on the planning and reviewing than actually executing the product.

 

 

2. The cost Opportunity between process and customer validation

All product managers have the same 24 hours, and it’s up to the best PM’s using their time talking to the customer rather than going through a bureaucratic development process.

Product is King, but the User is the King of Kings, and if the product development process is not centered towards her you are just wasting yours team’s time.

3. Making a process non-iterative one

The life-cycle of product is dependent on its iterations, new incoming variables, and in & out factors, and that’s how the Product process should be.

We must always allow the process to murmurate in a constant flow ?

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5 BOOKS THAT MAKE YOUR 2017 BETTER

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5 Books that defined me in 2016, and make my 2017 better

TOP 5 BOOKS THAT MAKE YOUR 2017 BETTER.

*An old post that I left as a draft that I thought I should just publish it.

In 2016 I read 16 books, I’m already starting to read another one so probably will be 17 books in total for 2016. Reading for me is not about entertainment, but educating myself for a greater future.

At the beginning of the year when I wrote my OKRs (aka my late NYE Resolutions were written in February btw.) I put myself the goal of reading 2 books per month, that was out of my league for 2016. I didn’t read as fast as I can today, I had to practice almost one year to read faster, but retain as much as I can.

So after 16.5 books here you have my top 5 books that define my 2016:

ELON MUSK by Ashlee Vance

This book challenges you; makes you feel small, lazy and doesn’t matter what you do, you can do more and be better.

Elon Musk Quest for a Fantastic Future is an open window to understand the mind, and life of the real Tony Stark. Musk’s mind works in a different way from politics and power to technology and product, and this books gives you a glimpse of that and more.

***Why should I read it? *** It doesn’t matter if you are not in technology, entrepreneurship or the Startup World. Reading this will give you an understanding of how the future will be defined thanks to Musk and it will give you an external framework of how Musk’s mindset works towards everything he do.

“My mentality is that of a samurai. I would rather commit seppuku than fail.” — Sir Elon Musk

PREDICTABLY IRRATIONAL by Daniel Ariely 

There are two behavioural psychologists I admire the most, and both of them are my namesakes; Daniel Kahneman Nobel price in Economic Science, and Daniel Ariely MIT professor with 20 years of researching behavioral economics.

2014–2015 I immersed myself in behavioural economics until 2016when I ran into Ariely’s work. Ariely has found that people tend to behave irrationally in a predictable fashion. Basically, we suck at making decisions.

Even the most analytical thinkers are predictably irrational, and this book explains why, and how the brain tricks you to make stupid decisions.

Why should I read it? If you are a product manager, or work on sales or marketing, in fact any type of business, this book will help you to understand from how to do pricing, to how to frame things in a better way for your customers for better conversion rates.

Besides that, it will teach you to understand yourself better, why you do certain things at certain times, from being a father to purchasing something on amazon to procrastination.

We make decisions as a function of the environment that we’re in. Most people don’t know what they want unless they see it in context.

DISRUPTED My Misadventure in the Start-Up Bubble By Dany Lyons

 

 

Man this book is fun! And amazingly entertaining! In Spanish we have a expression that says “Cuando veas tu vecino las barbas cortar, pon las tuyas remojar” aka when you see your neighbor’s beard cut, put yours to soak.

At the beginning of the post, I stated I read for education, not entertainment, but Dan Lyons managed to accomplish both.

Why should I read it? If you work at different startups as I do; Disrupted will teach you what NOT to do, and also bring you back to reality, I mean how the startup life can stupidly irrationally compared to the way my parents used to work. It will also give a sense of how the system works between VCs, shitty product, with a high valuation.

“You don’t get rewarded for creating great technology, not anymore…It’s all about the business model. The market pays you to have a company that scales quickly. It’s all about getting big fast. Don’t be profitable, just get big.”

Grit: Passion, Perseverance, and the Science of Success By Angela Duckworth

 

 

Angela gives you an outstanding framework for looking your life, business or any project in a different way. The book could have been shorter and it was a little bit repetitive, but worth the extraction//scanning reading.

Why should I read it? The never ending cliché, Talent vs HardWork, and every knows hard work always wins! But how do you establish a good process and framework to continue quality work? How do you keep yourself inspired? I think Angela gives you anecdotes, stories, for you to create your own inspiration, and own grit.

It soon became clear that doing one thing better and better might be more satisfying than staying an amateur at many different things

The Signal and the Noise: Why So Many Predictions Fail By Nate Silver

 

 

Before as PM, and now as Head of Product forecasting is tough, a mix between science and art. How do you manage incoming data, new variables and events, and keeping the roadmap clean and healthy? This is what inspired me to read this book.

Why should I read it? Tobe honest it is a thick, dense book, and it won’t teach you “how to predict”. Nate Silver focuses on giving the correct mindset towards forecasting and predictive analytics. It will help you to develop intuition for the kinds of predictions that are possible, that are not so possible, where they may go wrong, and how to avoid some common pitfalls.

“The signal is the truth. The noise is what distracts us from the truth”

 

Getting Things Done By David Allen

 

 

A classic.

Why should I read it? I recommend you to read this, not for following each of the steps because almost everything was written before the digital era, but it will help you to create your own sense of GTD technique that applies to your own needs.

Mine ended up being Toggle + Trello.

“If you don’t pay appropriate attention to what has your attention, it will take more of your attention than it deserves.”

The other books I read last year:

  • Naked Economics & Naked Statistics by Charles Wheelan
  • The Design of Everyday Things — Norman Donald
  • Originals by Adam Grant
  • The Sixth Extinction by Elizabeth Kolbert
  • Sprint: How to solve big problems in just five days — Jake Knapp GV
  • Superforecasting — Philip E. Tetlock

And many more

If you enjoyed this post, please hit the “recommend” button below. Thanks, and remember to follow me on Instagram.

 

The Best Apps for 2017

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This amazing year is gone already, and if I had to start 2017 from zero, what would be the apps that 2016 made me not live without?

On 2015 most of this app I had no idea they existed, or I had no idea I can use them in such a way, and now if I had to reset and re-install everything on my computer, this would by my default apps:


SPECTACLE

I love this app, and no I’m not talking about Snapchat Spectacles.

Spectacle makes everything super easy for moving windows on your Mac. They have Keyboard short cuts and boom you can move your windows and start multitasking.


TRELLO

I’ve been a Trello user for at least 4 years, it wasn’t until 2016 that I start using it with a purpose. I’m basically running my life on it, this is how I manage my todo’s on the different projects I’m working on.

How I use it: I use a mix between GTD, and Agile Methodology, I’ll create post about this someday.


TOGGL

If you want to improve something, measure it. I use Toggl for tracking every corner of my life.

Toggl is also an app that I probably signed up on 2014, their system glitch a bit and had some minor bugs, but they optimize their timer and dashboard and now is amazing.

You can add Toggl into almost any app, so you can start tracking your time. If you never heard of Toggl, they make super cool Infographics and challenges you on how to run a startup unicorn.

How I use it: I added a Chrome plugin directly to Trello so I start timing the task, and then I just see all my tracking times on my Dashboard. Sometimes I get nerdy enough to track how it took me to grab a coffee, and I use the iOS app for that.


POLYMAIL

Even though Slack is awesome, email is like a cockroach, it will never die. It was invented in 1960’s and it hasn’t been until 2016 (Mailbox did a very good job, but it shut down) that someone made a decent Mail app, that actually makes you more productive.

Polymail has a clean UI, very intuitive, I was an early adopter, and the bug fixing patience was worth it.

They have iOS and Desktop app, which allows you to send later (as boomerang), who read your email feature, email lists, re-schedule, activity feed, multiple inboxes in case you have different email accounts, Contact Information, which it tells you all the emails that contact has sent to you, and also the attachments.


2017 will be an interesting year for emailing, there is already amazing products aiming to fix that, like Hop a Chat email or Notion AI, which brings AI and Machine learning to emails.

ALFRED3

Alfred is like your Mac Spotlight on steroids; it allows you to search everything inside your computer and outside your computer, such places like Amazon. For example, you can search if a domain is available, search on Github, send your mac to sleep and basically automate everything on your mac.

You can add workflows and bring third party apps into Alfred, like Open a Slack Channel directly from Alfred, or a specific repo on Github. The “workflows” has a price, but productivity always comes with a price.

NUMI

Numi as their slogan says: “a beautiful Calculator for Mac.”

It’s very simple and works like writing code you can assign a value to a word and start making calculations.


ALTERNOTE

I used to LOVE Evernote, it was my default note taker, their MVP was useful. They just to focused on one thing only: A simple taking notes application.

Evernote is a mess, their UI is complicated, it has way to many features, as consequence it complicates a simple task: taking notes.

Due to above, Alternote was invented, a beautiful app that has clean UI, for taking notes, it allows you to have a “Distraction Free” mode which is only a white or black pages, and boom you get yourself writing.

Funny fact: Alternote uses Evernote backend system for syncing the notes. I never paid for Evernote, but without hesitation I bought Alternote, even though they depend 100% entirely on what’s happening on Evernote.

They way it works is, that if you already have an Evernote account the notebooks and notes will sync and appear on Alternote the moment you log in with your Evernote details on Alternote.

How I use it: Alternote is my day by day taking note app, if I’m in a meeting I pull Alternote, open the notebook and start writing, as simple as that, I use to write my blogs on Alternote until I moved to something more specific for my blogging.

BEAR

The more you write, more demanding it becomes the organization of the stuff you are writing.

I ran into Bear as upvoted on Product Hunt and then also feature on the App Store. Bear is amazingly beautiful, the main feature that I love is the way you can organize your things through hashtags, and sub-hashtags, and automatically in organize’s them, doesn’t matter if you added the “#” sign it will show up on the sidebar.

How I use it: I started to write a book a couple of months ago, just about when I found Bear, bear allows me to keep things perfectly organize. I would add notes and ideas and random resources on Alternote, but the writing, the getting into Flow of writing would be on Bear.

iA Writer

iA Writer is a very simple writing app, it’s been around for quite a few years, but they added some new features, and I decided to give it a try.

This is now my go-to app for writing any blog posts, all the styling is through markdown which I love. Also, it allows you to have distraction free and night mode like Alternote, but the main features I love is: Focus Mode.

iA Writer brings the sentence which I’m writing just in the middle of the screen, and the rest gets ignored by lowering the font opacity.

 The moment you add a “.”, you close the paragraph, and boom you are reading only the sentence you are writing and that’s a sweet feature

The other feature I love is the “Preview Bar”. What happens sometimes with Evernote, Alternote or any other writing app is when adding images to them it takes sometime to load them or rendered them, and it’s time-consuming.

iA Writer what it does it allows you keep everything on Markdown, and then preview it in “real time”, as if you were compiling and then executing the program.

How I use it: This is now my main writing blog app, I can export direct from iA Writer to Medium or WP and start editing over there. I still don’t know if writing the book will be better here than Bear, but time will define that.

GRAMMARLY

Best English editor ever! You can add it on Chrome and also to your mac. There is a paid version but it’s way to expensive, so I keep it simple with the free version.

HEMINGWAY APP

The main difference between Grammarly, is that Grammarly focuses on (at least free version) reviewing only the spelling, and wording, not in a macro writing sense. Whereas Hemingway helps you with the structure of your writing, either by the way your paragraphs are written, how hard is to read your sentences etc.

ONEDAY 

This amazing app (hard though of sticking of the habit) is your go-to journal. I love the clean design, super neat UI.

I paid for both the Destkop and iOS app. I started with the desktop app and then I tried the iOS app, and to be honest both of them are amazing. The user case is different between app and desktop. Desktop is getting deep with what happen on your day, writing long paragraphs and the things you felt during that event, and the iOS is more for logging something on the go, that moment, what you felt at that particularly moment.

The main feature I love is that the app pulls data from other apps and you can just log something about whatever happen in that moment.

BRAIN.FM

When I really need to focus and get in the “flow” I use Brain.Fm. Brain.Fm is an AI composer, yes all the music is composed and produced by an IA built by the BFM team.

I haven’t upgraded to their premium version. Without paying you can have up to 10 sessions. Each session can last from 30 minutes to 20 hours, and is amazing, is like white noise but with super powers.

FLUX

You are on your way home. You feel tired, you open your iPhone to see Facebook and then boom you can’t sleep. What happens is that the blue colors of your devices either your smartphone or your computer are telling your brain, be awake! Is not sunrise, is not time to sleep. What flux does is that mimics your screen colors with the sunlight hours, so your screen is actually sunrising.

This helps you a lot to keep working but not making your eyes get to tired. You must also keep the recommended colors, giving it too much red makes me a little bit sleepy and dizzy.

GYROSCOPE APP

Your life dashboard. You can see the complete story of your life in one app. Crazy right? Gyroscope app is made with React Native, I ran into this amazing app by their blogpost explaining the challenges they run into creating such a beautiful app.

The feature I love hate, is the year count, I’m at the moment of writing this blogpost I’m 26.494540919 years old and counting.

FINDO

Photographic Memory for Searching everything. That probably has happened to you. You know you saw the file, you know that it is somewhere, but you don’t know where to find it.

Findo is the perfect solution for that, you give access from different sources, fro google drive, dropbox, to Slack, and boom you start finding everything.

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